By Victoria E. Dye
All Aboard for Santa Fe specializes in the AT&SF's advertising efforts to focus on Santa Fe as an incredible tourism vacation spot. the corporate advertised the healthy merits of the area's dry barren region air, a powerful promoting aspect for japanese city-dwelling tuberculosis victims. AT&SF additionally joined forces with the Fred Harvey corporation, proprietor of various resorts and eating places alongside the rail line, to advertise Santa Fe. jointly, they constructed fabrics emphasizing Santa Fe's Indian and Hispanic cultures, selling artists from the area's paintings colonies, and created the Indian Detours sightseeing tours.
All Aboard for Santa Fe is a finished examine of AT&SF's early involvement within the institution of western tourism and the mystique of Santa Fe.
ABOUT THE CONTRIBUTORS
Victoria E. Dye, a local New Mexican, spent her early life exploring the Southwest along with her relatives. After operating for over a decade in New Mexico's tourism undefined, Dye moved to California to accomplish a level in heritage on the college of California, Davis, and a master's measure in heritage at California kingdom college, Sacramento. Dye at present is living within the Davis area.
"A really nice addition to the literature describing the effect of the arriving of the railroads to New Mexico and the West." -- acquaintances of the Cumbres and Toltec Scenic Railroad, Inc.
"[This is] a significant historic learn of ways the promoting efforts of the AT&SF impacted town of Santa Fe and the encompassing quarter. It indicates one element of railroad heritage that has frequently been overlooked yet which had an important impact. scholars of the Santa Fe Railroad and the area will get pleasure from it, as will all who realize that railroads are usually greater than trains and tracks." -- nationwide Railway Bulletin
"A properly illustrated and obviously written examine the evolution of a sleepy, distant village to stylish middle for the humanities, positive eating, golfing and skiing." -- Santa Fe New Mexican, NM
"This is a crucial examine of the stimulation and progress of tourism within the region." -- Wagon Tracks
"This heritage of railway merchandising within the Southwest from 1890-1930s could specialise in the Atchison, Topeka and Santa Fe Railway, yet its advertising classes are a must-read for a person working a railroad this day. . All Aboard for Santa Fe sticks out from different AT&SF histories since it so completely investigates how the railway promoted Santa Fe from the past due 1800s to the start of WWII." -- precise West
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Additional resources for All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s
All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s by Victoria E. Dye